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                      Technology
Real estate technology tools: From the latest multi-tasking cell phones to Notebook computers, from SEO-friendly websites to Stealth sites and Call-Capture software, it's clear that those real estate agents who don't embrace technology will eventually become as obsolete as the aging technology devices they still use. Demystify unfamiliar concepts here with concise discussions and examples of how technology can benefit, not complicate, your real estate business, and add dollar signs to your bottom line.
Technology
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41. Using Email as a Quick and Easy Way to Build Relationships
By Alice Held
Email is a quick, convenient, free form of communication. "So use it!" says Alice Held.

42. Using Multiple Websites to Position Yourself as a Niche Specialist
By Stuart Sutton
Reinvent your key messages for every target audience with multiple websites, says Stuart Sutton.

43. Using Top Producer to Automate Your Business

Become more efficient through using scheduler to action plan your day. Let Top Producer be your “assistant” by prompting critical listing and closing dates. Know how to input clients and contacts into your address book using “Quick Contact.” Understand how the word processing can integrate with your data base to letters, flyers, and postcards. Create your Seller and Buyer presentations and CMA’s using the powerful features in this program.

44. Using Weekly IVR Reports to Keep Sellers Informed and on Your Side
By Bruce Hardie
The trendiness of IVR may have passed, but it remains a solid lead-gen tool, says Bruce Hardie.

45. Using the Internet to Turn Frustrated Buyers Into Happy Clients
By Galand Haas
Another powerful tool is yours for the taking, says Galand Haas.

46. Utilizing the Internet
By Rob Levy
Utilizing the Internet - Rob Levy covers a wide range of tech-tips, from how to setup an electronic newsletter, choose a domain name, create a 'hybrid web site', to tweaking your MLS listings and tools to help you stay connected on the go.

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