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                        Marketing & Advertising
Sharpen your Real Estate Marketing and Advertising savvy by discovering new marketing ideas and techniques that have been tested and proven by top-producing real estate agents in their own markets. Dive into Pre-List Packs, Listing Presentations, Newsletters, Postcard Campaigns, Letter Campaigns, Prospecting Techniques, Geographic Farming Strategies, and Niche Real Estate Marketing. Increase your knowledge about Lead Generation and Lead Conversion techniques, and find out the latest trends in the dynamic Internet Marketing environment and its impact on the real estate industry.
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21. Building Lifelong Relationships with Past Clients
By Tim Baker
At its core, real estate sales is about building lasting relationships, says Tim Baker.

22. Brand Yourself with a Moving Truck
By Penny McLaughlin
A van is a huge help on moving day. Poster ads on it, and you've got a winner, says McLaughlin.

23. How to Make Relocation Business Your Biggest Source of Income
By Marsha Sell
Relocation folks may need some hand-holding, but they can easily become lifetime clients, says Sell.

24. Becoming as Tech-Savvy as Your Clients
By Rob Levy
Technology can be a powerful ally in the battle to win listings, says Rob Levy.

25. Staging Luxury Homes
By Peter & Jane Richmond
Expectations soar when showing luxury homes to potential buyers, but the Richmonds have it down pat!

26. Make Your Ads Earn Their Keep with IVR
By Tim and Julie Harris


27. Boost Your Effectiveness with an Integrated Marketing Plan
By Laura Worthington
Laura combines calls, direct mail, the Internet and print to create a powerful marketing campaign.

28. Techniques for Successful Open Houses
By JJ Johnston
Open houses offer a brief window to build rapport and generate interest, so make the most of them!

29. Use Open Houses to Break Into High-End Homes
By Bryan Barnes
Open houses can serve more than one purpose, so be prepared to take advantage of all, says Barnes.

30. A Guaranteed Program Built to Gain Commissions and Customer Trust
By Ron Neal


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