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Sharpen your Real Estate Marketing and Advertising savvy by discovering new marketing ideas and techniques that have been tested and proven by top-producing real estate agents in their own markets. Dive into Pre-List Packs, Listing Presentations, Newsletters, Postcard Campaigns, Letter Campaigns, Prospecting Techniques, Geographic Farming Strategies, and Niche Real Estate Marketing. Increase your knowledge about Lead Generation and Lead Conversion techniques, and find out the latest trends in the dynamic Internet Marketing environment and its impact on the real estate industry.
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11. Advertising and Marketing
By Ginny Lee
A conceptual pioneer in marketing techniques, Ginny Lee can market anyone & advertise anything.

12. Be On Call 24-Hours a Day with an IVR System
By Penny McLaughlin
When you can't be there, take comfort in knowing that you are missing no opportunities, says Penny.

13. Becoming as Tech-Savvy as Your Clients
By Rob Levy
Technology can be a powerful ally in the battle to win listings, says Rob Levy.

14. Bolster Your Website with Information-Rich Hyperlinks
By Steve Westmark
Steve Westmark explains how the the Web can function as a powerful information capture device.

15. Boost Your Effectiveness with an Integrated Marketing Plan
By Laura Worthington
Laura combines calls, direct mail, the Internet and print to create a powerful marketing campaign.

16. Brand Yourself with a Moving Truck
By Penny McLaughlin
A van is a huge help on moving day. Poster ads on it, and you've got a winner, says McLaughlin.

17. Build Neighborhood Market Share with this Ice Cream Truck Campaign
By Ed Birdsong
Nothing radiates feel-good childhood nostalgia quite like an ice cream truck, says Ed Birdsong.

18. Build a Website to Gain New Clients
By Ron Neal
Websites that lack any compelling reason to visit them are simply taking up server space, says Neal.

19. Building Fantastic Reality out of a Virtual World
By Mark Seiden
Mark Seiden opens the virtual gateway with tips on how to make the Internet work for you.

20. Building Lifelong Relationships with Past Clients
By Tim Baker
At its core, real estate sales is about building lasting relationships, says Tim Baker.

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