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Sharpen your Real Estate Marketing and Advertising savvy by discovering new marketing ideas and techniques that have been tested and proven by top-producing real estate agents in their own markets. Dive into Pre-List Packs, Listing Presentations, Newsletters, Postcard Campaigns, Letter Campaigns, Prospecting Techniques, Geographic Farming Strategies, and Niche Real Estate Marketing. Increase your knowledge about Lead Generation and Lead Conversion techniques, and find out the latest trends in the dynamic Internet Marketing environment and its impact on the real estate industry.
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11. Prospecting, Prospecting, and More Prospecting
By Cathy Russell
It's the bread-and-butter activity of every successful real estate agent, says Cathy Russell.

12. Selling in a Buyer's Market
By Ron Neal
A buyer's market is not a bad one, just a different animal, says specialist Ron Neal.

13. Getting Ready for the Expireds Gold Rush
By Steve Westmark
If ever a ripe real estate revenue opportunity existed, Expireds are now it, says Steve Westmark.

14. Is Your Glass Half Full or Half Empty?
By Charles Pence
The right attitude can transform even the most mundane of duties, says top agent Charles Pence.

15. Using the F.O.R.D. Method to Prospect and Retain Clients
By Sandra Nickel
No, we're not talking F-150's here, but flatly put, this personality profiling system works.

16. The Training Trifecta: Prospecting, Negotiating, and Keeping Your Customer for Life
By Nelson Zide
Nelson Zide gives an insider's look at three core building blocks in your real estate skill set.

17. How to Give Your Business a 30-Day Jump Start
By Carla Cross
Carla Cross takes you from Day 1 to Day 30 in this riveting "For Rookies Only" interview.

18. Systemizing to Keep More of What You Earn
By David Agema
David Agema shares the system that enables him to generate big numbers with no staff – virtually guaranteeing that he KEEPS most of what he earns.

19. Building Consumer Confidence through Promotions
By Tim Baker
Never underestimate the persuasive power of an exciting promotion, says top agent Tim Baker.

20. Create Your Own Pre-Listing Brag Book
By Dan Cooper
The pre-listing package is all about making an ignorant client an informed one, says Dan Cooper.

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