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                        Marketing & Advertising
Sharpen your Real Estate Marketing and Advertising savvy by discovering new marketing ideas and techniques that have been tested and proven by top-producing real estate agents in their own markets. Dive into Pre-List Packs, Listing Presentations, Newsletters, Postcard Campaigns, Letter Campaigns, Prospecting Techniques, Geographic Farming Strategies, and Niche Real Estate Marketing. Increase your knowledge about Lead Generation and Lead Conversion techniques, and find out the latest trends in the dynamic Internet Marketing environment and its impact on the real estate industry.
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81. Creative Strategies for Challenging Markets
By Kathy Toth - Associate Broker
Kathy Toth explains how to survive and prosper in a challenging residential real estate market.

82. Make Your Ads Earn Their Keep with IVR
By Tim and Julie Harris


83. Profit From Your Circle of Friends
By Jeff Thompson
Jeff Thompson of the Tri-Cities area in Washington state has discovered a wonderfully profitable way to do business: reward your past customers, and teach them to remember and refer you in the process.

84. Boost Your Effectiveness with an Integrated Marketing Plan
By Laura Worthington
Laura combines calls, direct mail, the Internet and print to create a powerful marketing campaign.

85. In Pursuit of the Niche: How to Make Your Passions Work for You
By Alice Held
Alice Held has taken her personal passions of geology and stargazing and woven them seamlessly into her business, resulting in an incredible branding for her business and a rewarding relationship with customers. !

86. Techniques for Successful Open Houses
By JJ Johnston
Open houses offer a brief window to build rapport and generate interest, so make the most of them!

87. Stealth Systems for FSBOs
By Galand Haas
Join trendsetter and top agent Galand Haas as he reveals the cutting-edge systems he uses to target For Sale By Owners. He'll cover easy-to-implement stealth websites and the sure-fire followup systems that get the listing every time.

 



88. Use Open Houses to Break Into High-End Homes
By Bryan Barnes
Open houses can serve more than one purpose, so be prepared to take advantage of all, says Barnes.

89. More Bang for Your Buck!
By Marta Dupree
Marta DuPree reveals the secret to getting more for less and how positioning yourself in the marketplace doesn't have to cost a fortune if you follow some simple guidelines.

90. Secrets of Efficient Lead Conversion
By Zac Pasmanick
By focusing on efficiency in his lead management and conversion, Atlanta's RE/MAX Circle of Legends inductee Zac Pasmanick has exponentially increased his team's productivity. Join him this Thursday as he explains how he makes certain that leads turn into sales!


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