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                        Marketing & Advertising
Sharpen your Real Estate Marketing and Advertising savvy by discovering new marketing ideas and techniques that have been tested and proven by top-producing real estate agents in their own markets. Dive into Pre-List Packs, Listing Presentations, Newsletters, Postcard Campaigns, Letter Campaigns, Prospecting Techniques, Geographic Farming Strategies, and Niche Real Estate Marketing. Increase your knowledge about Lead Generation and Lead Conversion techniques, and find out the latest trends in the dynamic Internet Marketing environment and its impact on the real estate industry.
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31. Using the F.O.R.D. Method to Prospect and Retain Clients
By Sandra Nickel
No, we're not talking F-150's here, but flatly put, this personality profiling system works.

32. Power Prospecting for Agents

Prospecting for good Agents is analogous to your Agents prospecting for good Buyers and Sellers. This must do lesson will set up a logical, effective recruitment program to make your office grow and prosper.

33. The Training Trifecta: Prospecting, Negotiating, and Keeping Your Customer for Life
By Nelson Zide
Nelson Zide gives an insider's look at three core building blocks in your real estate skill set.

34. How to Give Your Business a 30-Day Jump Start
By Carla Cross
Carla Cross takes you from Day 1 to Day 30 in this riveting "For Rookies Only" interview.

35. Systemizing to Keep More of What You Earn
By David Agema
David Agema shares the system that enables him to generate big numbers with no staff – virtually guaranteeing that he KEEPS most of what he earns.

36. Create a Themed Marketing Campaign to Sell New Homes Fast!
By Tom Secolo
Tom Secolo reveals how to reach niche buyers with a targeted marketing campaign.

37. Cultivate Your Past Client Relationships with a Celebration
By Tim Baker
Nothing can supplant the value of face-to-face contact with your past clients, says Tim Baker.

38. Building Consumer Confidence through Promotions
By Tim Baker
Never underestimate the persuasive power of an exciting promotion, says top agent Tim Baker.

39. Create Your Own Pre-Listing Brag Book
By Dan Cooper
The pre-listing package is all about making an ignorant client an informed one, says Dan Cooper.

40. Create a Winning Flyer to Lock in the Listing
By Doug Drummond
Doug Drummond reveals how a visually stunning flyer can help make a positive first impression.

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