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Sharpen your Real Estate Marketing and Advertising savvy by discovering new marketing ideas and techniques that have been tested and proven by top-producing real estate agents in their own markets. Dive into Pre-List Packs, Listing Presentations, Newsletters, Postcard Campaigns, Letter Campaigns, Prospecting Techniques, Geographic Farming Strategies, and Niche Real Estate Marketing. Increase your knowledge about Lead Generation and Lead Conversion techniques, and find out the latest trends in the dynamic Internet Marketing environment and its impact on the real estate industry.
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21. Selling in a Buyer's Market
By Ron Neal
A buyer's market is not a bad one, just a different animal, says specialist Ron Neal.

22. Getting Ready for the Expireds Gold Rush
By Steve Westmark
If ever a ripe real estate revenue opportunity existed, Expireds are now it, says Steve Westmark.

23. Tapping Into the Vast Wealth Potential of the Investor Niche
By Lewis Walker
Lewis Walker keeps his business balanced by wooing investors with high cap rates and solid ROI.

24. Selling Homes in a Buyers’ Market: Going Beyond the Four P’s
By Alexis Bolin
Alexis Bolin explains how to reposition your services for maximum success in a buyers’ market.

25. Database Management: Following Up with your Prospects, Past Clients and Sphere
By Allen Wright
Allen Wright returns with sage advice on managing your follow-up contact.

26. Red Hot 2006 Real Estate Industry Trends
By Stefan Swanepoel
As 2006 looms closer and closer, RealtyU Group CEO Stefan Swanepoel delivers his annual iSucceed Trends Counseling Call, focusing on the key forces that will shape the industry over the next twelve months.

27. Implementing a Unique Agent Feedback Rewards Program
By Teresa Grindinger
Teresa Grindinger has discovered a way to make her competition work to her advantage. She is living proof that mastering scripts, developing action plans, and employing a uniquely profitable ‘Agent Feedback Rewards Program’ can effectively hone and refine the real estate sales process to a point where mistakes are completely eliminated.

28. The Psychology of Selling in the 2nd Home Market
By Jim Lea
Jim Lea shares the unique style of diplomacy required to navigate the second home purchase.

29. Selling Effectively to the Hispanic Niche Market
By Mark Seiden
Mark Seiden recognized an unmet need in his local market for what it was: a lucrative niche.

30. Selling the Charm of Antique Homes
By Sandra Nickel
Selling the Charm of Antique Homes No one in the industry understands branding better than Sandra. She’s anything but ordinary, and her taste for antique homes, coupled with her personal charm ...

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