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                        Marketing & Advertising
Sharpen your Real Estate Marketing and Advertising savvy by discovering new marketing ideas and techniques that have been tested and proven by top-producing real estate agents in their own markets. Dive into Pre-List Packs, Listing Presentations, Newsletters, Postcard Campaigns, Letter Campaigns, Prospecting Techniques, Geographic Farming Strategies, and Niche Real Estate Marketing. Increase your knowledge about Lead Generation and Lead Conversion techniques, and find out the latest trends in the dynamic Internet Marketing environment and its impact on the real estate industry.
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21. Be True to Yourself!
By Alexis Bolin
Discover how, through her many years of experience in the industry, Alexis Bolin has achieved incredible success and productivity on her own terms. And she knows that when you top it all off with a true passion for real estate, and there's nothing you can't accomplish!

22. Becoming as Tech-Savvy as Your Clients
By Rob Levy
Technology can be a powerful ally in the battle to win listings, says Rob Levy.

23. Bolster Your Website with Information-Rich Hyperlinks
By Steve Westmark
Steve Westmark explains how the the Web can function as a powerful information capture device.

24. Boost Referrals by Focusing on Your Sphere of Influence
By Bruce Hardie
Concentrate on those with whom you have developed the greatest trust, explains Bruce Hardie.

25. Boost Your Effectiveness with an Integrated Marketing Plan
By Laura Worthington
Laura combines calls, direct mail, the Internet and print to create a powerful marketing campaign.

26. Brand Yourself with a Moving Truck
By Penny McLaughlin
A van is a huge help on moving day. Poster ads on it, and you've got a winner, says McLaughlin.

27. Breaking into the Luxury Home Market
By Phil Immel
Phil Immel reveals how he broke into the multimillion dollar luxury home market.

28. Build Neighborhood Market Share with this Ice Cream Truck Campaign
By Ed Birdsong
Nothing radiates feel-good childhood nostalgia quite like an ice cream truck, says Ed Birdsong.

29. Build Your Personal Brand with Relationship Marketing
By Jason Hartman
Let the news of who you are travel further than what you do, says Jason Hartman.

30. Build a Website to Gain New Clients
By Ron Neal
Websites that lack any compelling reason to visit them are simply taking up server space, says Neal.

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