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                        Marketing & Advertising
Sharpen your Real Estate Marketing and Advertising savvy by discovering new marketing ideas and techniques that have been tested and proven by top-producing real estate agents in their own markets. Dive into Pre-List Packs, Listing Presentations, Newsletters, Postcard Campaigns, Letter Campaigns, Prospecting Techniques, Geographic Farming Strategies, and Niche Real Estate Marketing. Increase your knowledge about Lead Generation and Lead Conversion techniques, and find out the latest trends in the dynamic Internet Marketing environment and its impact on the real estate industry.
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231. How to Publish a Listing Magazine
By Frank Russo
Among the many advertising avenues available, Frank Russo says you just can't beat the magazine.

232. Stand-Alone Special Programs
By Missy Vanderbilt
Missy Vanderbilt of Dallas, Texas will discuss several specialty services to boost your business. She will cover programs such as a Guaranteed Sales Program, Moving Trucks and Buyer Hotlines.

233. Golden Opportunity Awaits in Golden Years Market
By Buddy West
Buddy West discusses the special needs of the potentially lucrative over-50 demographic.

234. Utilizing the Internet
By Rob Levy
Utilizing the Internet - Rob Levy covers a wide range of tech-tips, from how to setup an electronic newsletter, choose a domain name, create a 'hybrid web site', to tweaking your MLS listings and tools to help you stay connected on the go.

235. Implementing Systems
By Char MacCallum
Char MacCallum shows you how clear protocol is the foundation of any thriving real estate business.

236. Servicing a Listing
By Bruce Hardie
Nothing keeps customers coming back like outrageously solid customer service, says Bruce Hardie.

237. Using the Internet to Turn Frustrated Buyers Into Happy Clients
By Galand Haas
Another powerful tool is yours for the taking, says Galand Haas.

238. Create Your Own Pre-Listing Brag Book
By Dan Cooper
The pre-listing package is all about making an ignorant client an informed one, says Dan Cooper.

239. Finding, Attracting and Landing FSBO's
By Cathy Russell
Convincing FSBO's to use an agent isn't nearly as painful as ignoring them, says Cathy Russell.

240. Retaining Your Bottom Line in a Changing Market
By Tim Baker
Let Tim Baker turn your overwhelming financial mountains into mere money molehills.

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