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                        Marketing & Advertising
Sharpen your Real Estate Marketing and Advertising savvy by discovering new marketing ideas and techniques that have been tested and proven by top-producing real estate agents in their own markets. Dive into Pre-List Packs, Listing Presentations, Newsletters, Postcard Campaigns, Letter Campaigns, Prospecting Techniques, Geographic Farming Strategies, and Niche Real Estate Marketing. Increase your knowledge about Lead Generation and Lead Conversion techniques, and find out the latest trends in the dynamic Internet Marketing environment and its impact on the real estate industry.
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11. The Training Trifecta: Prospecting, Negotiating, and Keeping Your Customer for Life
By Nelson Zide
Nelson Zide gives an insider's look at three core building blocks in your real estate skill set.

12. The ABC's of Branding...and Rebranding!
By Alice Held
36-year veteran Alice Held offers her solid advice on Branding, drawing on years of experience.

13. Reimagine Your Brand! Part II
By Vince Cavaliere
Vince Cavaliere is back with the nitty gritty details on a powerful marketing plan!

14. Reimagine Your Brand! Part 1
By Vince Cavaliere
Whether your brand needs a facelift, or you just need to establish one, Vince Cavaliere can help!

15. Tune Up Your Website For 2007
By Ken Deshaies
Ken Deshaies explains key elements to incorporate when giving your website a technology tuneup.

16. Database Management: Following Up with your Prospects, Past Clients and Sphere
By Allen Wright
Allen Wright returns with sage advice on managing your follow-up contact.

17. Getting Ready for the Expireds Gold Rush
By Steve Westmark
If ever a ripe real estate revenue opportunity existed, Expireds are now it, says Steve Westmark.

18. Selling Homes in a Buyers’ Market: Going Beyond the Four P’s
By Alexis Bolin
Alexis Bolin explains how to reposition your services for maximum success in a buyers’ market.

19. Tapping Into the Vast Wealth Potential of the Investor Niche
By Lewis Walker
Lewis Walker keeps his business balanced by wooing investors with high cap rates and solid ROI.

20. Hot Prospecting Tips from a Lead Generation Master
By Bryan Barnes
With 30 years of lead generation experience, Bryan Barnes helps you turn cold leads sizzling hot.

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