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                        Branding
Unlike an image, which is controlled predominantly by the general public, a brand is the keenly strategic promise a company wishes to offer its customers. Effective brand creation and implementation can be a formidable task. Whether it’s the contemporary Nike ‘Swoosh’ symbol, or the longest-lasting brand in history – the man on the Quaker Oats box – customers develop powerful affinities for brands they can trust over time. If you can grasp the basic steps required to leverage your brand throughout your business and marketing efforts, you can build a solid, respected, durable brand in your real estate market.
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    Title                                                                                           Mentor
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1. The Personal Microbrand Called You
By Ralph Roberts
Mega-agent Ralph Roberts reveals the secrets behind establishing your own personal microbrand.

2. The Rookie Rulebook, Part II
By JJ Johnston
JJ Johnston returns to talk about niches and technology in Part 2 of his popular Rookie series.

3. Nine Basic Rules that Deliver 120 Transactions a Year
By Chip Neumann
Real estate sales is not hard: pick a few methods and dedicate yourself to them, says Chip Neumann.

4. Secrets of The Hat Lady: Strategies for High-Impact Low-Cost Marketing
By Sandra Nickel
Are the funds low? Are the marketing efforts waning? Take heart, says Sandra Nickel.

5. Create a City Guide to Draw New Clients
By Ginny Lee
"City newcomers know virtually nothing about their home, so by all means help them!" says Ginny Lee.

6. Building Lifelong Relationships with Past Clients
By Tim Baker
At its core, real estate sales is about building lasting relationships, says Tim Baker.

7. Brand Yourself with a Moving Truck
By Penny McLaughlin
A van is a huge help on moving day. Poster ads on it, and you've got a winner, says McLaughlin.

8. Use Open Houses to Break Into High-End Homes
By Bryan Barnes
Open houses can serve more than one purpose, so be prepared to take advantage of all, says Barnes.

9. How to Build and Sell Your Real Estate Business
By Lisa Burridge
Begin with the end in mind, and you can sell your real estate business for millions, says Burridge.

10. Increase Your Income By Handling Past Clients
By Bryan Barnes
Build and manage an extensive system of follow-up with your past clients, says Bryan Barnes.

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