Unlike an image, which is controlled predominantly by the general public, a brand is the keenly strategic promise a company wishes to offer its customers. Effective brand creation and implementation can be a formidable task. Whether it’s the contemporary Nike ‘Swoosh’ symbol, or the longest-lasting brand in history – the man on the Quaker Oats box – customers develop powerful affinities for brands they can trust over time. If you can grasp the basic steps required to leverage your brand throughout your business and marketing efforts, you can build a solid, respected, durable brand in your real estate market.
Unlock the Keys to Brand Leveraging By Debra Berman Pat Kandel
Pat Kandel and Debra Berman believe that if you understand the basic steps required to leverage your brand throughout your business and marketing efforts, you can build a solid, respected, durable brand in your real estate market.
Get Your Name Out There! By Cathy Russell
Cathy Russell shares how she became the number one agent in the Lafayette, Indiana metropolitan area, and how you too can get your name out there!
More Bang for Your Buck! By Marta Dupree
Marta DuPree reveals the secret to getting more for less and how positioning yourself in the marketplace doesn't have to cost a fortune if you follow some simple guidelines.
Be True to Yourself! By Alexis Bolin
Discover how, through her many years of experience in the industry, Alexis Bolin has achieved incredible success and productivity on her own terms. And she knows that when you top it all off with a true passion for real estate, and there's nothing you can't accomplish!