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                        Branding
Unlike an image, which is controlled predominantly by the general public, a brand is the keenly strategic promise a company wishes to offer its customers. Effective brand creation and implementation can be a formidable task. Whether it’s the contemporary Nike ‘Swoosh’ symbol, or the longest-lasting brand in history – the man on the Quaker Oats box – customers develop powerful affinities for brands they can trust over time. If you can grasp the basic steps required to leverage your brand throughout your business and marketing efforts, you can build a solid, respected, durable brand in your real estate market.
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    Title                                                                                           Mentor
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1. A Broker’s Toolbox: How to Build a Dynamic Business Using Branding, Marketing and Technology
By Miguel Berger
Tech-savvy broker owner Miguel Berger built a thriving company based on three basic tools

2. Add 3 Extra Listings Per Month with a Neighborhood Website
By Lewis Walker
Lewis Walker shows a unique way to add extra listings every month.

3. Back to Basics
By Eva Keagle
The three essential touchstones to Eva Keagle's success are knowing herself, knowing her clients, and knowing her market. This top Texas agent shares how she's been able to use this knowledge to her advatage to close sale after sale and deliver unparalleled levels of customer satisfaction.

4. Be True to Yourself!
By Alexis Bolin
Discover how, through her many years of experience in the industry, Alexis Bolin has achieved incredible success and productivity on her own terms. And she knows that when you top it all off with a true passion for real estate, and there's nothing you can't accomplish!

5. Build Your Personal Brand with Relationship Marketing
By Jason Hartman
Let the news of who you are travel further than what you do, says Jason Hartman.

6. Community Connections: Building Brand Recognition
By Vince Cavaliere
Vince Cavaliere will show you new avenues and methods that can result in fantastic new opportunities for branding and truly connecting with your community.

7. Crafting Your Internet Corvette
By Diane Armitage
Diane Armitage shares five hot tips that will turn your website traffic from mediocre to muscular.

8. Doubling Your Profits Without Doubling Your Workload, Part II
By Terri Murphy
Terri Murphy will reveal her secrets to doubling your profits without working more hours.

9. Get Your Name Out There!
By Cathy Russell
Cathy Russell shares how she became the number one agent in the Lafayette, Indiana metropolitan area, and how you too can get your name out there!

10. Hotline to Profit: The Lucrative Condo Niche
By Martin Bouma
Martin Bouma shares how you too can easily implement this dynamite plan!

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