Unlike an image, which is controlled predominantly by the general public, a brand is the keenly strategic promise a company wishes to offer its customers. Effective brand creation and implementation can be a formidable task. Whether it’s the contemporary Nike ‘Swoosh’ symbol, or the longest-lasting brand in history – the man on the Quaker Oats box – customers develop powerful affinities for brands they can trust over time. If you can grasp the basic steps required to leverage your brand throughout your business and marketing efforts, you can build a solid, respected, durable brand in your real estate market.
More Bang for Your Buck! By Marta Dupree
Marta DuPree reveals the secret to getting more for less and how positioning yourself in the marketplace doesn't have to cost a fortune if you follow some simple guidelines.
12.
Be True to Yourself! By Alexis Bolin
Discover how, through her many years of experience in the industry, Alexis Bolin has achieved incredible success and productivity on her own terms. And she knows that when you top it all off with a true passion for real estate, and there's nothing you can't accomplish!
13.
Impact Marketing By Teri Isner
Teri Isner's incredible Monopoly-themed website is in a league of its own. Hear Teri reveal the secrets of creating a truly unique and professional brand in a crowded marketplace.
14.
Back to Basics By Eva Keagle
The three essential touchstones to Eva Keagle's success are knowing herself, knowing her clients, and knowing her market. This top Texas agent shares how she's been able to use this knowledge to her advatage to close sale after sale and deliver unparalleled levels of customer satisfaction.
15.
Marketing Genius: How to be Bigger than Life! By JJ Johnston
JJ Johnston reveals the unique marketing strategies he's employed that have helped him dominate first a posh Beverly Hills market, and then the highly competitive real estate business of Seattle, Washington, for over 20 years.
Get Your Name Out There! By Cathy Russell
Cathy Russell shares how she became the number one agent in the Lafayette, Indiana metropolitan area, and how you too can get your name out there!
The Art of Personal Branding By Jason Hartman
Broker-Owner Jason Hartman reveals how he uses personal branding to increase profits for himself and his sales associates.
20.
Network Your Way to the Top! By Charles Pence
Charles Pence, a million-dollar producer from Santa Monica, CA, gives us the 10 dynamic rules of networking used by master networker Keith Ferrazzi.
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