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                        Branding
Unlike an image, which is controlled predominantly by the general public, a brand is the keenly strategic promise a company wishes to offer its customers. Effective brand creation and implementation can be a formidable task. Whether it’s the contemporary Nike ‘Swoosh’ symbol, or the longest-lasting brand in history – the man on the Quaker Oats box – customers develop powerful affinities for brands they can trust over time. If you can grasp the basic steps required to leverage your brand throughout your business and marketing efforts, you can build a solid, respected, durable brand in your real estate market.
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31. Niche Marketing and Specialization
By Don Hobbs
Your niche market is the truest expression of your passions in selling real estate, says Don Hobbs.

32. Nine Basic Rules that Deliver 120 Transactions a Year
By Chip Neumann
Real estate sales is not hard: pick a few methods and dedicate yourself to them, says Chip Neumann.

33. Personal Marketing that Builds Brand Name Recognition
By Pliny Mier
With over 2 million agents in the US, Pliny Mier extols you to stand out from the crowd.

34. Personalize Communications with Past Clients for More Referrals
By Pliny Mier
With mailouts, hand-written notes and more, Pliny Mier creates countless referrals!

35. Qualify Your Prospects Before They Call
By Don Hobbs
Nothing saves your time better than a clear qualification process, says marketing guru Don Hobbs.

36. Reimagine Your Brand! Part 1
By Vince Cavaliere
Whether your brand needs a facelift, or you just need to establish one, Vince Cavaliere can help!

37. Reimagine Your Brand! Part II
By Vince Cavaliere
Vince Cavaliere is back with the nitty gritty details on a powerful marketing plan!

38. Rising to the Top with Unique Geographic Farming
By Tim Baker
Business is consistently rising in top agent Tim Baker's farm thanks to a clever marketing concept.

39. Secrets of The Hat Lady: Strategies for High-Impact Low-Cost Marketing
By Sandra Nickel
Are the funds low? Are the marketing efforts waning? Take heart, says Sandra Nickel.

40. Six Leverage Secrets that Brand Your Name and Company
By Diane Armitage
Sear your name into prospects' minds and leverage that priceless space, explains Diane Armitage.

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