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                        Branding
Unlike an image, which is controlled predominantly by the general public, a brand is the keenly strategic promise a company wishes to offer its customers. Effective brand creation and implementation can be a formidable task. Whether it’s the contemporary Nike ‘Swoosh’ symbol, or the longest-lasting brand in history – the man on the Quaker Oats box – customers develop powerful affinities for brands they can trust over time. If you can grasp the basic steps required to leverage your brand throughout your business and marketing efforts, you can build a solid, respected, durable brand in your real estate market.
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21. Be True to Yourself!
By Alexis Bolin
Discover how, through her many years of experience in the industry, Alexis Bolin has achieved incredible success and productivity on her own terms. And she knows that when you top it all off with a true passion for real estate, and there's nothing you can't accomplish!

22. Impact Marketing
By Teri Isner
Teri Isner's incredible Monopoly-themed website is in a league of its own. Hear Teri reveal the secrets of creating a truly unique and professional brand in a crowded marketplace.

23. Back to Basics
By Eva Keagle
The three essential touchstones to Eva Keagle's success are knowing herself, knowing her clients, and knowing her market. This top Texas agent shares how she's been able to use this knowledge to her advatage to close sale after sale and deliver unparalleled levels of customer satisfaction.

24. Marketing Genius: How to be Bigger than Life!
By JJ Johnston
JJ Johnston reveals the unique marketing strategies he's employed that have helped him dominate first a posh Beverly Hills market, and then the highly competitive real estate business of Seattle, Washington, for over 20 years.

25. How to Build and Sell Your Real Estate Business
By Lisa Burridge
Begin with the end in mind, and you can sell your real estate business for millions, says Burridge.

26. Hotline to Profit: The Lucrative Condo Niche
By Martin Bouma
Martin Bouma shares how you too can easily implement this dynamite plan!

27. Increase Your Income By Handling Past Clients
By Bryan Barnes
Build and manage an extensive system of follow-up with your past clients, says Bryan Barnes.

28. Generate Big Bucks with Community Involvement
By Michael Ardolino
Nothing but good can come from participating in your local community, says Michael Ardolino.

29. Get Your Name Out There!
By Cathy Russell
Cathy Russell shares how she became the number one agent in the Lafayette, Indiana metropolitan area, and how you too can get your name out there!

30. Advertising and Marketing
By Ginny Lee
A conceptual pioneer in marketing techniques, Ginny Lee can market anyone & advertise anything.

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