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                        Branding
Unlike an image, which is controlled predominantly by the general public, a brand is the keenly strategic promise a company wishes to offer its customers. Effective brand creation and implementation can be a formidable task. Whether it’s the contemporary Nike ‘Swoosh’ symbol, or the longest-lasting brand in history – the man on the Quaker Oats box – customers develop powerful affinities for brands they can trust over time. If you can grasp the basic steps required to leverage your brand throughout your business and marketing efforts, you can build a solid, respected, durable brand in your real estate market.
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11. Community Connections: Building Brand Recognition
By Vince Cavaliere
Vince Cavaliere will show you new avenues and methods that can result in fantastic new opportunities for branding and truly connecting with your community.

12. Network Your Way to the Top!
By Charles Pence
Charles Pence, a million-dollar producer from Santa Monica, CA, gives us the 10 dynamic rules of networking used by master networker Keith Ferrazzi.

13. Using the Internet to Set Yourself Apart in a Competitive Market
By Ginny Lee
Ginny Lee of Naples, Florida will reveal the strategies she uses in a very competitive local market to get $10 million in sales from the Internet every year.

14. Doubling Your Profits Without Doubling Your Workload, Part II
By Terri Murphy
Terri Murphy will reveal her secrets to doubling your profits without working more hours.

15. Back to Basics
By Eva Keagle
The three essential touchstones to Eva Keagle's success are knowing herself, knowing her clients, and knowing her market. This top Texas agent shares how she's been able to use this knowledge to her advatage to close sale after sale and deliver unparalleled levels of customer satisfaction.

16. Be True to Yourself!
By Alexis Bolin
Discover how, through her many years of experience in the industry, Alexis Bolin has achieved incredible success and productivity on her own terms. And she knows that when you top it all off with a true passion for real estate, and there's nothing you can't accomplish!

17. Marketing Genius: How to be Bigger than Life!
By JJ Johnston
JJ Johnston reveals the unique marketing strategies he's employed that have helped him dominate first a posh Beverly Hills market, and then the highly competitive real estate business of Seattle, Washington, for over 20 years.

18. Impact Marketing
By Teri Isner
Teri Isner's incredible Monopoly-themed website is in a league of its own. Hear Teri reveal the secrets of creating a truly unique and professional brand in a crowded marketplace.

19. Hotline to Profit: The Lucrative Condo Niche
By Martin Bouma
Martin Bouma shares how you too can easily implement this dynamite plan!

20. More Bang for Your Buck!
By Marta Dupree
Marta DuPree reveals the secret to getting more for less and how positioning yourself in the marketplace doesn't have to cost a fortune if you follow some simple guidelines.

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