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                        Branding
Unlike an image, which is controlled predominantly by the general public, a brand is the keenly strategic promise a company wishes to offer its customers. Effective brand creation and implementation can be a formidable task. Whether it’s the contemporary Nike ‘Swoosh’ symbol, or the longest-lasting brand in history – the man on the Quaker Oats box – customers develop powerful affinities for brands they can trust over time. If you can grasp the basic steps required to leverage your brand throughout your business and marketing efforts, you can build a solid, respected, durable brand in your real estate market.
Marketing & Advertising
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1. A Broker’s Toolbox: How to Build a Dynamic Business Using Branding, Marketing and Technology
By Miguel Berger
Tech-savvy broker owner Miguel Berger built a thriving company based on three basic tools

2. How to Dominate Your Marketplace in Six Months or Less, Part 2
By Denise Lones
Denise Lones returns with powerful tips on how to jumpstart or revitalize your career.

3. How to Dominate Your Marketplace in Six Months or Less
By Denise Lones
Denise Lones did it; listen in as she shares her secrets to marketing success.

4. The ABC's of Branding...and Rebranding!
By Alice Held
36-year veteran Alice Held offers her solid advice on Branding, drawing on years of experience.

5. Reimagine Your Brand! Part II
By Vince Cavaliere
Vince Cavaliere is back with the nitty gritty details on a powerful marketing plan!

6. Reimagine Your Brand! Part 1
By Vince Cavaliere
Whether your brand needs a facelift, or you just need to establish one, Vince Cavaliere can help!

7. Crafting Your Internet Corvette
By Diane Armitage
Diane Armitage shares five hot tips that will turn your website traffic from mediocre to muscular.

8. Transform Your Brand into a Lead-Generation Magnet
By Jim Abbott
Brands can generate more than just high visibility: Jim Abbott prefers solid profitability.

9. The Personal Microbrand Called You
By Ralph Roberts
Mega-agent Ralph Roberts reveals the secrets behind establishing your own personal microbrand.

10. The Rookie Rulebook, Part II
By JJ Johnston
JJ Johnston returns to talk about niches and technology in Part 2 of his popular Rookie series.

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