Advertising is the traditional bedrock upon which an agent’s campaign to generate awareness and visibility for themselves, their clients, and their properties is built. As the Internet begins to eclipse the more conventional newspaper, billboard, TV and radio ads, it becomes necessary to learn about web-based banner ads, pay-per-click ad words, and pop-up ads. But even with the advent of technology in advertising, many markets benefit from some sort of traditional advertising, so it pays to keep up on the latest techniques and campaigns. Our mentors continue to push the advertising envelope, challenging conventional notions and finding new and innovative ways to reach their intended audience. Check out this section to find out for yourself.
Be First! By Steve Westmark
What's one thing you can do with hardly any extra effort that will produce big payoffs almost immediately? Simple: Be First! Steve Westmark explains this simple, but often overlooked step in growing your business.
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Be True to Yourself! By Alexis Bolin
Discover how, through her many years of experience in the industry, Alexis Bolin has achieved incredible success and productivity on her own terms. And she knows that when you top it all off with a true passion for real estate, and there's nothing you can't accomplish!
Buyer Agency: Skills to Win and Keep Clients By Roy Eleutherios Grimm
Roy Grimm of Sedona, Arizona has experienced tremendous success as an exclusive buyer's agent. In this Counseling Call, this buyer expert reveals what he's learned about making a homebuyer's transition smooth for them -- and profitable for you!
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