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                        Advertising
Advertising is the traditional bedrock upon which an agentís campaign to generate awareness and visibility for themselves, their clients, and their properties is built. As the Internet begins to eclipse the more conventional newspaper, billboard, TV and radio ads, it becomes necessary to learn about web-based banner ads, pay-per-click ad words, and pop-up ads. But even with the advent of technology in advertising, many markets benefit from some sort of traditional advertising, so it pays to keep up on the latest techniques and campaigns. Our mentors continue to push the advertising envelope, challenging conventional notions and finding new and innovative ways to reach their intended audience. Check out this section to find out for yourself.
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    Title                                                                                           Mentor
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1. Increase Your Business by 30% with Billboard Advertising and Direct Mail Campaigns
By Rich Toepper
Richard Toepper reveals how to combine the high visibility of billboard advertising and the targeted communication of direct mail to create a well-balanced system of sales communication that can send your bottom line to the top.

2. Add 3 Extra Listings Per Month with a Neighborhood Website
By Lewis Walker
Lewis Walker shows a unique way to add extra listings every month.

3. More Bang for Your Buck!
By Marta Dupree
Marta DuPree reveals the secret to getting more for less and how positioning yourself in the marketplace doesn't have to cost a fortune if you follow some simple guidelines.

4. Breaking into the Luxury Home Market
By Phil Immel
Phil Immel reveals how he broke into the multimillion dollar luxury home market.

5. Buyer Agency: Skills to Win and Keep Clients
By Roy Eleutherios Grimm
Roy Grimm of Sedona, Arizona has experienced tremendous success as an exclusive buyer's agent. In this Counseling Call, this buyer expert reveals what he's learned about making a homebuyer's transition smooth for them -- and profitable for you!

6. Be True to Yourself!
By Alexis Bolin
Discover how, through her many years of experience in the industry, Alexis Bolin has achieved incredible success and productivity on her own terms. And she knows that when you top it all off with a true passion for real estate, and there's nothing you can't accomplish!

7. Marketing Genius: How to be Bigger than Life!
By JJ Johnston
JJ Johnston reveals the unique marketing strategies he's employed that have helped him dominate first a posh Beverly Hills market, and then the highly competitive real estate business of Seattle, Washington, for over 20 years.

8. Get Your Name Out There!
By Cathy Russell
Cathy Russell shares how she became the number one agent in the Lafayette, Indiana metropolitan area, and how you too can get your name out there!

9. Community Connections: Building Brand Recognition
By Vince Cavaliere
Vince Cavaliere will show you new avenues and methods that can result in fantastic new opportunities for branding and truly connecting with your community.

10. The Art of Personal Branding
By Jason Hartman
Broker-Owner Jason Hartman reveals how he uses personal branding to increase profits for himself and his sales associates.

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