Advertising is the traditional bedrock upon which an agentís campaign to generate awareness and visibility for themselves, their clients, and their properties is built. As the Internet begins to eclipse the more conventional newspaper, billboard, TV and radio ads, it becomes necessary to learn about web-based banner ads, pay-per-click ad words, and pop-up ads. But even with the advent of technology in advertising, many markets benefit from some sort of traditional advertising, so it pays to keep up on the latest techniques and campaigns. Our mentors continue to push the advertising envelope, challenging conventional notions and finding new and innovative ways to reach their intended audience. Check out this section to find out for yourself.
More Bang for Your Buck! By Marta Dupree
Marta DuPree reveals the secret to getting more for less and how positioning yourself in the marketplace doesn't have to cost a fortune if you follow some simple guidelines.
Be True to Yourself! By Alexis Bolin
Discover how, through her many years of experience in the industry, Alexis Bolin has achieved incredible success and productivity on her own terms. And she knows that when you top it all off with a true passion for real estate, and there's nothing you can't accomplish!
Marketing Genius: How to be Bigger than Life! By JJ Johnston
JJ Johnston reveals the unique marketing strategies he's employed that have helped him dominate first a posh Beverly Hills market, and then the highly competitive real estate business of Seattle, Washington, for over 20 years.
Get Your Name Out There! By Cathy Russell
Cathy Russell shares how she became the number one agent in the Lafayette, Indiana metropolitan area, and how you too can get your name out there!