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                        Advertising
Advertising is the traditional bedrock upon which an agentís campaign to generate awareness and visibility for themselves, their clients, and their properties is built. As the Internet begins to eclipse the more conventional newspaper, billboard, TV and radio ads, it becomes necessary to learn about web-based banner ads, pay-per-click ad words, and pop-up ads. But even with the advent of technology in advertising, many markets benefit from some sort of traditional advertising, so it pays to keep up on the latest techniques and campaigns. Our mentors continue to push the advertising envelope, challenging conventional notions and finding new and innovative ways to reach their intended audience. Check out this section to find out for yourself.
Marketing & Advertising
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1. A Year-round Mailing Campaign
By Maxine Dumas

Maxine Dumas shares her simple and effective mailing campaign that keeps her in touch with clients and prospects throughout the year.



2. Two Offers in an Hour: An Open House Technique Guaranteed to Triple Your Traffic
By Jeremy O'Neal
Jeremy OíNeal blows the doors off a classic lead generation and sales technique.

3. Increase Your Business by 30% with Billboard Advertising and Direct Mail Campaigns
By Rich Toepper
Richard Toepper reveals how to combine the high visibility of billboard advertising and the targeted communication of direct mail to create a well-balanced system of sales communication that can send your bottom line to the top.

4. Postcards, Persistence, and Profit: An Effective Expired Drip Program
By Penny McLaughlin
Execute cost-effective Expireds advertising without making dozens of daily phone calls.

5. Capture Client Curiosity with an Irresistible Postcard Farming Campaign
By T.K. Bazirgan
T.K. Bazirgan unveils a incredibly simple postcard campaign that's a snap to implement.

6. Classified Ads

This class covers how to write an effective classified ad, and how to use it to market your lisitings more effectively.

7. Add 3 Extra Listings Per Month with a Neighborhood Website
By Lewis Walker
Lewis Walker shows a unique way to add extra listings every month.

8. Brand Yourself with a Moving Truck
By Penny McLaughlin
A van is a huge help on moving day. Poster ads on it, and you've got a winner, says McLaughlin.

9. Make Your Ads Earn Their Keep with IVR
By Tim and Julie Harris


10. Use Open Houses to Break Into High-End Homes
By Bryan Barnes
Open houses can serve more than one purpose, so be prepared to take advantage of all, says Barnes.

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