Advertising is the traditional bedrock upon which an agentís campaign to generate awareness and visibility for themselves, their clients, and their properties is built. As the Internet begins to eclipse the more conventional newspaper, billboard, TV and radio ads, it becomes necessary to learn about web-based banner ads, pay-per-click ad words, and pop-up ads. But even with the advent of technology in advertising, many markets benefit from some sort of traditional advertising, so it pays to keep up on the latest techniques and campaigns. Our mentors continue to push the advertising envelope, challenging conventional notions and finding new and innovative ways to reach their intended audience. Check out this section to find out for yourself.