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                        Promotions
Personal and professional promotion is a way for agents to create their own identity and express it in a way that they feel best communicates who they are and what unique talents they bring to a transaction. A typical promotional campaign could involve identity creation, basic marketing collateral, themed ad campaigns, traditional mail campaigns, cable TV programs, Internet presences, and even door-knocking and face time. Explore this section to learn how to institute a unique Agent Feedback Rewards Program, or create your own personalized pre-listing brag book.
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21. Secrets of The Hat Lady: Strategies for High-Impact Low-Cost Marketing
By Sandra Nickel
Are the funds low? Are the marketing efforts waning? Take heart, says Sandra Nickel.

22. High-Impact, Low-Cost Marketing
By Nate Martinez
Nate Martinez discusses how he developed his high-impact, low cost advertising and marketing programs.

23. Implementing a Unique Agent Feedback Rewards Program
By Teresa Grindinger
Teresa Grindinger has discovered a way to make her competition work to her advantage. She is living proof that mastering scripts, developing action plans, and employing a uniquely profitable ‘Agent Feedback Rewards Program’ can effectively hone and refine the real estate sales process to a point where mistakes are completely eliminated.

24. Get the Most Out of Open Houses with Tours
By Cathy Russell
Cathy Russell squeezes every ounce of sales potential out of every open hosue she holds.

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