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                        Promotions
Personal and professional promotion is a way for agents to create their own identity and express it in a way that they feel best communicates who they are and what unique talents they bring to a transaction. A typical promotional campaign could involve identity creation, basic marketing collateral, themed ad campaigns, traditional mail campaigns, cable TV programs, Internet presences, and even door-knocking and face time. Explore this section to learn how to institute a unique Agent Feedback Rewards Program, or create your own personalized pre-listing brag book.
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21. Servicing a Listing
By Bruce Hardie
Nothing keeps customers coming back like outrageously solid customer service, says Bruce Hardie.

22. Six Leverage Secrets that Brand Your Name and Company
By Diane Armitage
Sear your name into prospects' minds and leverage that priceless space, explains Diane Armitage.

23. Smile and Dial: The Art of Profit
By Roddy McCaskill
Roddy McCaskill reveals the techniques that helped him close $50 million in 2005.

24. Stand-Alone Special Programs
By Missy Vanderbilt
Missy Vanderbilt of Dallas, Texas will discuss several specialty services to boost your business. She will cover programs such as a Guaranteed Sales Program, Moving Trucks and Buyer Hotlines.

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