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                        Promotions
Personal and professional promotion is a way for agents to create their own identity and express it in a way that they feel best communicates who they are and what unique talents they bring to a transaction. A typical promotional campaign could involve identity creation, basic marketing collateral, themed ad campaigns, traditional mail campaigns, cable TV programs, Internet presences, and even door-knocking and face time. Explore this section to learn how to institute a unique Agent Feedback Rewards Program, or create your own personalized pre-listing brag book.
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21. Building Fantastic Reality out of a Virtual World
By Mark Seiden
Mark Seiden opens the virtual gateway with tips on how to make the Internet work for you.

22. Stand-Alone Special Programs
By Missy Vanderbilt
Missy Vanderbilt of Dallas, Texas will discuss several specialty services to boost your business. She will cover programs such as a Guaranteed Sales Program, Moving Trucks and Buyer Hotlines.

23. Servicing a Listing
By Bruce Hardie
Nothing keeps customers coming back like outrageously solid customer service, says Bruce Hardie.

24. Create Your Own Pre-Listing Brag Book
By Dan Cooper
The pre-listing package is all about making an ignorant client an informed one, says Dan Cooper.

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