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                  Listing Techniques
A superb listing presentation can be one of the most effective tools in an agent’s arsenal of sales techniques. Nothing can trump the persuasive opportunity of a face-to-face meeting – and the right materials can help you dramatically improve your odds at successfully taking that all-important listing. The proper pre-list package sets the tone, and a well-honed presentation closes the deal. Browse the variety of content available here to help you list with complete confidence.
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1. Taking a S.W.A.T at the Cold Call
By Kris Berg
  • Break from tradition and discover new ways to reach clients
  • What today’s consumer really wants
  • How to establish an actual relationship
2. Top 10 Things Agents Say To Wreck Their Careers and Limit Their Potential
By Valerie Fitzgerald
  • Self-limiting beliefs women often have that are different from men's
  • How a new agent can overcome the fears that can keep them from ever getting off the ground
  • How veteran agents can find more time for their family and get to a higher price point
3. What's Really Going on in the Market: How to Survive and Thrive Despite the Media Mess!
By Denise Lones
  • How to determine when a market will come out of a "slump"
  • What to say to buyers to help them buy right now
  • What to say to sellers to get them moving


4. How to Get Big Marketing Bang for Very Small Bucks
By Nelson Zide
  • Add media to your website for pennies on the dollar
  • Low-Cost or No-Cost activities to brand yourself
  • Why internet marketing doesn't have to be expensive
5. Consistency & Innovation: The Keys to Prosperity in Your Business
By Martin Bouma
  • Prospecting: when to do it, how to do it, and who to target
  • Scripts for handling objections in today's market
  • How to present market data to your client in a way they can understand


6. The 7 Persuasion Principles of Highly Effective Negotiators
By Tom Hayman
  • The critical concept you must understand in order to be an effective negotiator
  • How to maximize your persuasion effectiveness
  • The seven persuasion principles every negotiator should know
7. The Significance of the Seller’s Agent in a Down Market
By Hugh Ryall
In tough markets the choice is simple: listing agents must distinguish or diminish, says Hugh Ryall.
8. Creative Land Development Listing Opportunities
By Lisa Burridge
Lisa Burridge explains a few intriguing ways to develop a thriving new niche.
9. The Power of Value Range Pricing
By Carlton Lund
New iSucceed Mentor Carlton Lund advocates the persuasive might of the "value range" sales method.
10. List the Buyer
By Linda Fredericks
In most U.S. markets, buyers now have the power. Linda Fredericks explains how to advise its use.
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