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                  Listing Techniques
A superb listing presentation can be one of the most effective tools in an agentís arsenal of sales techniques. Nothing can trump the persuasive opportunity of a face-to-face meeting Ė and the right materials can help you dramatically improve your odds at successfully taking that all-important listing. The proper pre-list package sets the tone, and a well-honed presentation closes the deal. Browse the variety of content available here to help you list with complete confidence.
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21. What's Really Going on in the Market: How to Survive and Thrive Despite the Media Mess!
By Denise Lones
  • How to determine when a market will come out of a "slump"
  • What to say to buyers to help them buy right now
  • What to say to sellers to get them moving


22. Sell a Home in Just Six Days With Six Offers, in Today's Market
By Hillary Caston
  • Crucial steps to take to prepare the property
  • Creating mystique & excitement around your listing
  • Negotiating tactics to seal the deal


23. How to Get Big Marketing Bang for Very Small Bucks
By Nelson Zide
  • Add media to your website for pennies on the dollar
  • Low-Cost or No-Cost activities to brand yourself
  • Why internet marketing doesn't have to be expensive


24. All You Ever Wanted to Know About Selling REO's and Foreclosures But Were Afraid to Ask
By Jay Goscinski
  • How to find foreclosure properties before your competitors
  • A pre-foreclosure prospecting letter guaranteed to get results
  • The real world realities of selling REO's


25. Positively Outrageous: Customer Service that Creates a Lifetime of Referrals
By Bud & Beth McKinney
  • How to setup a client for life program
  • Unique and innovative ways to cultivate raving fans
  • Out-of-the-box advertising


26. Making a Difference: How one Realtor Became a Divorce Specialist
By Peggy Spiro
  • How property title and how it is worded is crucial to a clients' future assets
  • Why in most cases it's better to consult with client before the proceedings
  • How to sell a home when both clients have opposite interests


27. Consistency & Innovation: The Keys to Prosperity in Your Business
By Martin Bouma
  • Prospecting: when to do it, how to do it, and who to target
  • Scripts for handling objections in today's market
  • How to present market data to your client in a way they can understand


28. Short Sales from A - Z
By Wyn Dee Stone
  • How to qualify your clients to ensure they're candidates for a short sale
  • The various stages in the life of a short sale
  • Tax consequences and pitfalls to avoid


29. The 7 Persuasion Principles of Highly Effective Negotiators
By Tom Hayman
  • The critical concept you must understand in order to be an effective negotiator
  • How to maximize your persuasion effectiveness
  • The seven persuasion principles every negotiator should know


30. Creative Financing: How Diamonds, a Ferrari, and a Load of Gravel Sealed the Deal
By Scott Warren
" How trades can work up or down
" Why a trade might be the best thing for your client
" How to identify potential trade partners


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