The term “farm” as it pertains to real estate is an expression used to describe how an agent picks a specific area – either by demographic, geographic, or other features – to cultivate a source of leads and referrals from. This cultivation process can take many forms, including door-knocking, email and traditional mail drip campaigns, neighborhood websites, and community events. Excellent farming techniques can generate hundred of leads every week, allowing you to focus on what you do best: close transactions.
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