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                        Farming
The term “farm” as it pertains to real estate is an expression used to describe how an agent picks a specific area – either by demographic, geographic, or other features – to cultivate a source of leads and referrals from. This cultivation process can take many forms, including door-knocking, email and traditional mail drip campaigns, neighborhood websites, and community events. Excellent farming techniques can generate hundred of leads every week, allowing you to focus on what you do best: close transactions.
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    Title                                                                                           Mentor
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1. Two Offers in an Hour: An Open House Technique Guaranteed to Triple Your Traffic
By Jeremy O'Neal
Jeremy O’Neal blows the doors off a classic lead generation and sales technique.

2. Capture Client Curiosity with an Irresistible Postcard Farming Campaign
By T.K. Bazirgan
T.K. Bazirgan unveils a incredibly simple postcard campaign that's a snap to implement.

3. Be On Call 24-Hours a Day with an IVR System
By Penny McLaughlin
When you can't be there, take comfort in knowing that you are missing no opportunities, says Penny.

4. How to Generate Sales Before You Have a Track Record
By Laura Worthington
Five simple but crucial activities you can do to generate sales as a rookie.

5. Open Houses That Pay
By Charles Pence
Charles Pence shares profit-generating tips for getting the most out of open houses!

6. Personalize Communications with Past Clients for More Referrals
By Pliny Mier
With mailouts, hand-written notes and more, Pliny Mier creates countless referrals!

7. Building and Managing Contacts: Start with People You Know
By Steve Westmark
Build your sphere of influence from the contacts in your cell phone, says Steve Westmark.

8. Deliver Full-Page Newspaper Ads for 2 Cents per Household
By Nate Martinez
Nate Martinez discusses the advantages of advertising in community newspapers.

9. Creating Celebrity Status In Your Farm
By Jason Hartman
Jason Hartman offers tips on elevating your public image in your real estate market.

10. Rising to the Top with Unique Geographic Farming
By Tim Baker
Business is consistently rising in top agent Tim Baker's farm thanks to a clever marketing concept.

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