The term “farm” as it pertains to real estate is an expression used to describe how an agent picks a specific area – either by demographic, geographic, or other features – to cultivate a source of leads and referrals from. This cultivation process can take many forms, including door-knocking, email and traditional mail drip campaigns, neighborhood websites, and community events. Excellent farming techniques can generate hundred of leads every week, allowing you to focus on what you do best: close transactions.
What is it? How do you set one up? What are the benefits? What sort of marketing material will you need? Find all the answers plus micro prospecting techniques round your listings - in this session. Register now!
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