The term “farm” as it pertains to real estate is an expression used to describe how an agent picks a specific area – either by demographic, geographic, or other features – to cultivate a source of leads and referrals from. This cultivation process can take many forms, including door-knocking, email and traditional mail drip campaigns, neighborhood websites, and community events. Excellent farming techniques can generate hundred of leads every week, allowing you to focus on what you do best: close transactions.
The Art of Personal Branding By Jason Hartman
Broker-Owner Jason Hartman reveals how he uses personal branding to increase profits for himself and his sales associates.
Three Things You Must Know to be Successful By Les Fohl
With years of experience in the industry and countless top producing agent awards under his belt, Les Fohl has learned a thing or two - or three! - about the basics of succeeding in the game of real estate.
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More Bang for Your Buck! By Marta Dupree
Marta DuPree reveals the secret to getting more for less and how positioning yourself in the marketplace doesn't have to cost a fortune if you follow some simple guidelines.
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Creating Clients for Life By Chip Neumann
Join Chip Neumann as he discusses the follow-up methods and database management strategies that have generated over one billion in career volume for this top-flight real estate professional.
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