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                        Farming
The term “farm” as it pertains to real estate is an expression used to describe how an agent picks a specific area – either by demographic, geographic, or other features – to cultivate a source of leads and referrals from. This cultivation process can take many forms, including door-knocking, email and traditional mail drip campaigns, neighborhood websites, and community events. Excellent farming techniques can generate hundred of leads every week, allowing you to focus on what you do best: close transactions.
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11. Three Things You Must Know to be Successful
By Les Fohl
With years of experience in the industry and countless top producing agent awards under his belt, Les Fohl has learned a thing or two - or three! - about the basics of succeeding in the game of real estate.


12. The Art of Personal Branding
By Jason Hartman
Broker-Owner Jason Hartman reveals how he uses personal branding to increase profits for himself and his sales associates.

13. Showing Up!
By Laura Worthington
Laura Worthington explains why it's crucial that you really 'Show Up' for your customers, and how implementing that one simple concept can grow your profits tremendously.

14. Build Your Personal Brand with Relationship Marketing
By Jason Hartman
Let the news of who you are travel further than what you do, says Jason Hartman.

15. Niche Marketing
By Don Hobbs
Nothing saves your time better than a clear qualification process, says marketing guru Don Hobbs.

16. Stand-Alone Special Programs
By Missy Vanderbilt
Missy Vanderbilt of Dallas, Texas will discuss several specialty services to boost your business. She will cover programs such as a Guaranteed Sales Program, Moving Trucks and Buyer Hotlines.

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