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                        Farming
The term “farm” as it pertains to real estate is an expression used to describe how an agent picks a specific area – either by demographic, geographic, or other features – to cultivate a source of leads and referrals from. This cultivation process can take many forms, including door-knocking, email and traditional mail drip campaigns, neighborhood websites, and community events. Excellent farming techniques can generate hundred of leads every week, allowing you to focus on what you do best: close transactions.
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1. Add 3 Extra Listings Per Month with a Neighborhood Website
By Lewis Walker
Lewis Walker shows a unique way to add extra listings every month.

2. Bank on the Power of Training
By T.K. Bazirgan
T.K. Bazirgan was able to close 27 listings in his very first three months in the real estate industry!

3. Be On Call 24-Hours a Day with an IVR System
By Penny McLaughlin
When you can't be there, take comfort in knowing that you are missing no opportunities, says Penny.

4. Breaking into the Luxury Home Market
By Phil Immel
Phil Immel reveals how he broke into the multimillion dollar luxury home market.

5. Build Neighborhood Market Share with this Ice Cream Truck Campaign
By Ed Birdsong
Nothing radiates feel-good childhood nostalgia quite like an ice cream truck, says Ed Birdsong.

6. Build Your Personal Brand with Relationship Marketing
By Jason Hartman
Let the news of who you are travel further than what you do, says Jason Hartman.

7. Building and Managing Contacts: Start with People You Know
By Steve Westmark
Build your sphere of influence from the contacts in your cell phone, says Steve Westmark.

8. Capture Client Curiosity with an Irresistible Postcard Farming Campaign
By T.K. Bazirgan
T.K. Bazirgan unveils a incredibly simple postcard campaign that's a snap to implement.

9. Create a Total Marketing Juggernaut
By Jim Striegel
Go from newbie zero to millionaire hero in under five years! Jim Striegel gives you the keys.

10. Creating Celebrity Status In Your Farm
By Jason Hartman
Jason Hartman offers tips on elevating your public image in your real estate market.

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