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                        Direct Mail
Direct mail is a war of attrition; a tried and true prospecting methodology that most agents have engaged in for the past 30-40 years. It is also a science – from frequency of schedule to type of audience to the content of each piece. While response rates may vary widely, consistency is everything in a direct mail campaign. Persevere and keep your face in front of your market long enough, and the results will come. Click below to learn about such topics as resort postcards, emotional response letters, and newsletter drip campaigns.
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    Title                                                                                           Mentor
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1. Increase Your Income By Handling Past Clients
By Bryan Barnes
Build and manage an extensive system of follow-up with your past clients, says Bryan Barnes.

2. Personalize Communications with Past Clients for More Referrals
By Pliny Mier
With mailouts, hand-written notes and more, Pliny Mier creates countless referrals!

3. Building Lifelong Relationships with Past Clients
By Tim Baker
At its core, real estate sales is about building lasting relationships, says Tim Baker.

4. Postcards, Persistence, and Profit: An Effective Expired Drip Program
By Penny McLaughlin
Execute cost-effective Expireds advertising without making dozens of daily phone calls.

5. Generate Big Bucks with Community Involvement
By Michael Ardolino
Nothing but good can come from participating in your local community, says Michael Ardolino.

6. A Postcard Campaign for the Vacation Resort Market
By Jim Lea


7. The No-Cost Newspaper that Drives Past Clients to Your Door
By Galand Haas
The personal newspaper kills three birds with a single stone, as Galand Haas explains.

8. Advertising and Marketing
By Ginny Lee
A conceptual pioneer in marketing techniques, Ginny Lee can market anyone & advertise anything.

9. Offer a Tropical Vacation to Gain Referrals
By Ron Neal
Promotions, when properly used, can add a new level of excitement to your business, says Ron Neal.

10. Inside the Covers of this Profitable Black Book
By Erica West
Erica West uses a simple little black book to do an extraordinary amount of business - find out how!

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