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Direct Mail

Direct mail is a war of attrition; a tried and true prospecting methodology that most agents have engaged in for the past 30-40 years. It is also a science – from frequency of schedule to type of audience to the content of each piece. While response rates may vary widely, consistency is everything in a direct mail campaign. Persevere and keep your face in front of your market long enough, and the results will come. Click below to learn about such topics as resort postcards, emotional response letters, and newsletter drip campaigns.

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1.		A Year-round Mailing Campaign By Maxine Dumas Maxine Dumas shares her simple and effective mailing campaign that keeps her in touch with clients and prospects throughout the year.


2.		Create An Informative, Personalized Newsletter in One Day or Less By Frank Russo Frank Russo's unique Newsletter template is a snap to put together, and sets you apart from the crowd.


3.		Postcards, Persistence, and Profit: An Effective Expired Drip Program By Penny McLaughlin Execute cost-effective Expireds advertising without making dozens of daily phone calls.


4.		Capture Client Curiosity with an Irresistible Postcard Farming Campaign By T.K. Bazirgan T.K. Bazirgan unveils a incredibly simple postcard campaign that's a snap to implement.


5.		Deliver Full-Page Newspaper Ads for 2 Cents per Household By Nate Martinez Nate Martinez discusses the advantages of advertising in community newspapers.


6.		Boost Your Effectiveness with an Integrated Marketing Plan By Laura Worthington Laura combines calls, direct mail, the Internet and print to create a powerful marketing campaign.


7.		How to Publish a Listing Magazine By Frank Russo Among the many advertising avenues available, Frank Russo says you just can't beat the magazine.


8.		Advertising and Marketing By Ginny Lee A conceptual pioneer in marketing techniques, Ginny Lee can market anyone & advertise anything.


9.		A Postcard Campaign for the Vacation Resort Market By Jim Lea


10.		Building Lifelong Relationships with Past Clients By Tim Baker At its core, real estate sales is about building lasting relationships, says Tim Baker.

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