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                        Direct Mail
Direct mail is a war of attrition; a tried and true prospecting methodology that most agents have engaged in for the past 30-40 years. It is also a science – from frequency of schedule to type of audience to the content of each piece. While response rates may vary widely, consistency is everything in a direct mail campaign. Persevere and keep your face in front of your market long enough, and the results will come. Click below to learn about such topics as resort postcards, emotional response letters, and newsletter drip campaigns.
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21. Building Fantastic Reality out of a Virtual World
By Mark Seiden
Mark Seiden opens the virtual gateway with tips on how to make the Internet work for you.

22. How to Publish a Listing Magazine
By Frank Russo
Among the many advertising avenues available, Frank Russo says you just can't beat the magazine.

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