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                        Direct Mail
Direct mail is a war of attrition; a tried and true prospecting methodology that most agents have engaged in for the past 30-40 years. It is also a science – from frequency of schedule to type of audience to the content of each piece. While response rates may vary widely, consistency is everything in a direct mail campaign. Persevere and keep your face in front of your market long enough, and the results will come. Click below to learn about such topics as resort postcards, emotional response letters, and newsletter drip campaigns.
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11. How to Publish a Listing Magazine
By Frank Russo
Among the many advertising avenues available, Frank Russo says you just can't beat the magazine.
12. A Year-round Mailing Campaign
By Maxine Dumas

Maxine Dumas shares her simple and effective mailing campaign that keeps her in touch with clients and prospects throughout the year.



13. Capture Client Curiosity with an Irresistible Postcard Farming Campaign
By T.K. Bazirgan
T.K. Bazirgan unveils a incredibly simple postcard campaign that's a snap to implement.
14. Creating Celebrity Status In Your Farm
By Jason Hartman
Jason Hartman offers tips on elevating your public image in your real estate market.
15. Deliver Full-Page Newspaper Ads for 2 Cents per Household
By Nate Martinez
Nate Martinez discusses the advantages of advertising in community newspapers.
16. Providing Top-Notch Customer Service
By Nelson Zide
For over 30 years Nelson Zide has been perfecting his customer service techniques - now their yours.
17. Build Neighborhood Market Share with this Ice Cream Truck Campaign
By Ed Birdsong
Nothing radiates feel-good childhood nostalgia quite like an ice cream truck, says Ed Birdsong.
18. Create An Informative, Personalized Newsletter in One Day or Less
By Frank Russo
Frank Russo's unique Newsletter template is a snap to put together, and sets you apart from the crowd.
19. Your Prospecting Newsletter
By Ed Birdsong
Quarterly newsletters are fundamental to outstanding client retention, says Ed Birdsong.
20. Be On Call 24-Hours a Day with an IVR System
By Penny McLaughlin
When you can't be there, take comfort in knowing that you are missing no opportunities, says Penny.
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