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                        Direct Mail
Direct mail is a war of attrition; a tried and true prospecting methodology that most agents have engaged in for the past 30-40 years. It is also a science – from frequency of schedule to type of audience to the content of each piece. While response rates may vary widely, consistency is everything in a direct mail campaign. Persevere and keep your face in front of your market long enough, and the results will come. Click below to learn about such topics as resort postcards, emotional response letters, and newsletter drip campaigns.
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11. Generate Big Bucks with Community Involvement
By Michael Ardolino
Nothing but good can come from participating in your local community, says Michael Ardolino.

12. Advertising and Marketing
By Ginny Lee
A conceptual pioneer in marketing techniques, Ginny Lee can market anyone & advertise anything.

13. Personalize Communications with Past Clients for More Referrals
By Pliny Mier
With mailouts, hand-written notes and more, Pliny Mier creates countless referrals!

14. A Postcard Campaign for the Vacation Resort Market
By Jim Lea


15. Deliver Full-Page Newspaper Ads for 2 Cents per Household
By Nate Martinez
Nate Martinez discusses the advantages of advertising in community newspapers.

16. Creating Celebrity Status In Your Farm
By Jason Hartman
Jason Hartman offers tips on elevating your public image in your real estate market.

17. The No-Cost Newspaper that Drives Past Clients to Your Door
By Galand Haas
The personal newspaper kills three birds with a single stone, as Galand Haas explains.

18. Your Prospecting Newsletter
By Ed Birdsong
Quarterly newsletters are fundamental to outstanding client retention, says Ed Birdsong.

19. Build Neighborhood Market Share with this Ice Cream Truck Campaign
By Ed Birdsong
Nothing radiates feel-good childhood nostalgia quite like an ice cream truck, says Ed Birdsong.

20. Inside the Covers of this Profitable Black Book
By Erica West
Erica West uses a simple little black book to do an extraordinary amount of business - find out how!

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