Direct mail is a war of attrition; a tried and true prospecting methodology that most agents have engaged in for the past 30-40 years. It is also a science – from frequency of schedule to type of audience to the content of each piece. While response rates may vary widely, consistency is everything in a direct mail campaign. Persevere and keep your face in front of your market long enough, and the results will come. Click below to learn about such topics as resort postcards, emotional response letters, and newsletter drip campaigns.