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                        Direct Mail
Direct mail is a war of attrition; a tried and true prospecting methodology that most agents have engaged in for the past 30-40 years. It is also a science – from frequency of schedule to type of audience to the content of each piece. While response rates may vary widely, consistency is everything in a direct mail campaign. Persevere and keep your face in front of your market long enough, and the results will come. Click below to learn about such topics as resort postcards, emotional response letters, and newsletter drip campaigns.
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1. A Year-round Mailing Campaign
By Maxine Dumas

Maxine Dumas shares her simple and effective mailing campaign that keeps her in touch with clients and prospects throughout the year.



2. Create An Informative, Personalized Newsletter in One Day or Less
By Frank Russo
Frank Russo's unique Newsletter template is a snap to put together, and sets you apart from the crowd.

3. Postcards, Persistence, and Profit: An Effective Expired Drip Program
By Penny McLaughlin
Execute cost-effective Expireds advertising without making dozens of daily phone calls.

4. Capture Client Curiosity with an Irresistible Postcard Farming Campaign
By T.K. Bazirgan
T.K. Bazirgan unveils a incredibly simple postcard campaign that's a snap to implement.

5. Be On Call 24-Hours a Day with an IVR System
By Penny McLaughlin
When you can't be there, take comfort in knowing that you are missing no opportunities, says Penny.

6. Building Lifelong Relationships with Past Clients
By Tim Baker
At its core, real estate sales is about building lasting relationships, says Tim Baker.

7. Boost Your Effectiveness with an Integrated Marketing Plan
By Laura Worthington
Laura combines calls, direct mail, the Internet and print to create a powerful marketing campaign.

8. Providing Top-Notch Customer Service
By Nelson Zide
For over 30 years Nelson Zide has been perfecting his customer service techniques - now their yours.

9. Offer a Tropical Vacation to Gain Referrals
By Ron Neal
Promotions, when properly used, can add a new level of excitement to your business, says Ron Neal.

10. Increase Your Income By Handling Past Clients
By Bryan Barnes
Build and manage an extensive system of follow-up with your past clients, says Bryan Barnes.

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