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                        Direct Mail
Direct mail is a war of attrition; a tried and true prospecting methodology that most agents have engaged in for the past 30-40 years. It is also a science – from frequency of schedule to type of audience to the content of each piece. While response rates may vary widely, consistency is everything in a direct mail campaign. Persevere and keep your face in front of your market long enough, and the results will come. Click below to learn about such topics as resort postcards, emotional response letters, and newsletter drip campaigns.
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21. In Pursuit of the Niche: How to Make Your Passions Work for You
By Alice Held
Alice Held has taken her personal passions of geology and stargazing and woven them seamlessly into her business, resulting in an incredible branding for her business and a rewarding relationship with customers. !

22. Systems and Checklists Explained
By Marsha Sell
Prevent that sour taste in your client's mouth by ensuring that nothing falls through the cracks.

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