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Direct Mail

Direct mail is a war of attrition; a tried and true prospecting methodology that most agents have engaged in for the past 30-40 years. It is also a science – from frequency of schedule to type of audience to the content of each piece. While response rates may vary widely, consistency is everything in a direct mail campaign. Persevere and keep your face in front of your market long enough, and the results will come. Click below to learn about such topics as resort postcards, emotional response letters, and newsletter drip campaigns.

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11.		Systems and Checklists Explained By Marsha Sell Prevent that sour taste in your client's mouth by ensuring that nothing falls through the cracks.


12.		Boost Referrals by Focusing on Your Sphere of Influence By Bruce Hardie Concentrate on those with whom you have developed the greatest trust, explains Bruce Hardie.


13.		DITCH the Cold Calling and START Creating Lifetime Clientele By Diana Ivas iSucceed Mentor Diana Ivas explains how to minimize the need for cold calling, by focusing your efforts on establishing enduring relationships and lifetime clients.


14.		Rookies: Keep from Getting Hammered! By Denny Grimes Denny Grimes shares his tips and strategies for keeping your head above water and working toward success.


15.		Hotline to Profit: The Lucrative Condo Niche By Martin Bouma Martin Bouma shares how you too can easily implement this dynamite plan!


16.		The Key to Your Business By Roddy McCaskill Transform your customers into raving fans with Roddy McCaskill's unique customer service concepts.


17.		The Persuasive Statistical Newsletter By Peter & Jane Richmond Peter and Jane Richmond explain how their persuasive "statistical" newsletter gives homeowners the kind of information they crave.


18.		Cultivating a Dynamite Database By K.C. Butler K.C. Butler reveals how to make your contact database work for you!


19.		Low Cost (and Some No Cost) Personal Promotion By Sandra Nickel Don't have zillions of dollars, but want to generate quality business? Sandra Nickel obliges you.


20.		Personal Marketing that Builds Brand Name Recognition By Pliny Mier With over 2 million agents in the US, Pliny Mier extols you to stand out from the crowd.

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