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                        Direct Mail
Direct mail is a war of attrition; a tried and true prospecting methodology that most agents have engaged in for the past 30-40 years. It is also a science Ė from frequency of schedule to type of audience to the content of each piece. While response rates may vary widely, consistency is everything in a direct mail campaign. Persevere and keep your face in front of your market long enough, and the results will come. Click below to learn about such topics as resort postcards, emotional response letters, and newsletter drip campaigns.
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    Title                                                                                           Mentor
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1. Hot Prospecting Tips from a Lead Generation Master
By Bryan Barnes
With 30 years of lead generation experience, Bryan Barnes helps you turn cold leads sizzling hot.

2. Smile and Dial: The Art of Profit
By Roddy McCaskill
Roddy McCaskill reveals the techniques that helped him close $50 million in 2005.

3. Donít Just Manage Your Contacts, Mesmerize Them!
By Ken Eddy
Ken Eddy reminds us that rock-solid relationships are the best path to real estate referrals.

4. Create a Total Marketing Juggernaut
By Jim Striegel
Go from newbie zero to millionaire hero in under five years! Jim Striegel gives you the keys.

5. Increase Your Business by 30% with Billboard Advertising and Direct Mail Campaigns
By Rich Toepper
Richard Toepper reveals how to combine the high visibility of billboard advertising and the targeted communication of direct mail to create a well-balanced system of sales communication that can send your bottom line to the top.

6. DITCH the Cold Calling and START Creating Lifetime Clientele
By Diana Ivas
iSucceed Mentor Diana Ivas explains how to minimize the need for cold calling, by focusing your efforts on establishing enduring relationships and lifetime clients.

7. The Persuasive Statistical Newsletter
By Peter & Jane Richmond
Peter and Jane Richmond explain how their persuasive "statistical" newsletter gives homeowners the kind of information they crave.

8. Profit From Your Circle of Friends
By Jeff Thompson
Jeff Thompson of the Tri-Cities area in Washington state has discovered a wonderfully profitable way to do business: reward your past customers, and teach them to remember and refer you in the process.

9. In Pursuit of the Niche: How to Make Your Passions Work for You
By Alice Held
Alice Held has taken her personal passions of geology and stargazing and woven them seamlessly into her business, resulting in an incredible branding for her business and a rewarding relationship with customers. !

10. Stealth Systems for FSBOs
By Galand Haas
Join trendsetter and top agent Galand Haas as he reveals the cutting-edge systems he uses to target For Sale By Owners. He'll cover easy-to-implement stealth websites and the sure-fire followup systems that get the listing every time.

 



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