Direct mail is a war of attrition; a tried and true prospecting methodology that most agents have engaged in for the past 30-40 years. It is also a science Ė from frequency of schedule to type of audience to the content of each piece. While response rates may vary widely, consistency is everything in a direct mail campaign. Persevere and keep your face in front of your market long enough, and the results will come. Click below to learn about such topics as resort postcards, emotional response letters, and newsletter drip campaigns.
Profit From Your Circle of Friends By Jeff Thompson
Jeff Thompson of the Tri-Cities area in Washington state has discovered a wonderfully profitable way to do business: reward your past customers, and teach them to remember and refer you in the process.
Stealth Systems for FSBOs By Galand Haas
Join trendsetter and top agent Galand Haas as he reveals the cutting-edge systems he uses to target For Sale By Owners. He'll cover easy-to-implement stealth websites and the sure-fire followup systems that get the listing every time.