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                        Direct Mail
Direct mail is a war of attrition; a tried and true prospecting methodology that most agents have engaged in for the past 30-40 years. It is also a science – from frequency of schedule to type of audience to the content of each piece. While response rates may vary widely, consistency is everything in a direct mail campaign. Persevere and keep your face in front of your market long enough, and the results will come. Click below to learn about such topics as resort postcards, emotional response letters, and newsletter drip campaigns.
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1. Smile and Dial: The Art of Profit
By Roddy McCaskill
Roddy McCaskill reveals the techniques that helped him close $50 million in 2005.

2. Don’t Just Manage Your Contacts, Mesmerize Them!
By Ken Eddy
Ken Eddy reminds us that rock-solid relationships are the best path to real estate referrals.

3. Increase Your Business by 30% with Billboard Advertising and Direct Mail Campaigns
By Rich Toepper
Richard Toepper reveals how to combine the high visibility of billboard advertising and the targeted communication of direct mail to create a well-balanced system of sales communication that can send your bottom line to the top.

4. Hot Prospecting Tips from a Lead Generation Master
By Bryan Barnes
With 30 years of lead generation experience, Bryan Barnes helps you turn cold leads sizzling hot.

5. Create a Total Marketing Juggernaut
By Jim Striegel
Go from newbie zero to millionaire hero in under five years! Jim Striegel gives you the keys.

6. DITCH the Cold Calling and START Creating Lifetime Clientele
By Diana Ivas
iSucceed Mentor Diana Ivas explains how to minimize the need for cold calling, by focusing your efforts on establishing enduring relationships and lifetime clients.

7. The Persuasive Statistical Newsletter
By Peter & Jane Richmond
Peter and Jane Richmond explain how their persuasive "statistical" newsletter gives homeowners the kind of information they crave.

8. Superior Client Service
By Nelson Zide
Nelson Zide shows us ways to provide superior customer service.

9. Low Cost (and Some No Cost) Personal Promotion
By Sandra Nickel
Don't have zillions of dollars, but want to generate quality business? Sandra Nickel obliges you.

10. Systems and Checklists Explained
By Marsha Sell
Prevent that sour taste in your client's mouth by ensuring that nothing falls through the cracks.

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