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Direct Mail

Direct mail is a war of attrition; a tried and true prospecting methodology that most agents have engaged in for the past 30-40 years. It is also a science – from frequency of schedule to type of audience to the content of each piece. While response rates may vary widely, consistency is everything in a direct mail campaign. Persevere and keep your face in front of your market long enough, and the results will come. Click below to learn about such topics as resort postcards, emotional response letters, and newsletter drip campaigns.

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1.		A Postcard Campaign for the Vacation Resort Market By Jim Lea


2.		A Year-round Mailing Campaign By Maxine Dumas Maxine Dumas shares her simple and effective mailing campaign that keeps her in touch with clients and prospects throughout the year.


3.		Advertising and Marketing By Ginny Lee A conceptual pioneer in marketing techniques, Ginny Lee can market anyone & advertise anything.


4.		Bank on the Power of Training By T.K. Bazirgan T.K. Bazirgan was able to close 27 listings in his very first three months in the real estate industry!


5.		Be On Call 24-Hours a Day with an IVR System By Penny McLaughlin When you can't be there, take comfort in knowing that you are missing no opportunities, says Penny.


6.		Boost Referrals by Focusing on Your Sphere of Influence By Bruce Hardie Concentrate on those with whom you have developed the greatest trust, explains Bruce Hardie.


7.		Boost Your Effectiveness with an Integrated Marketing Plan By Laura Worthington Laura combines calls, direct mail, the Internet and print to create a powerful marketing campaign.


8.		Build Neighborhood Market Share with this Ice Cream Truck Campaign By Ed Birdsong Nothing radiates feel-good childhood nostalgia quite like an ice cream truck, says Ed Birdsong.


9.		Building Fantastic Reality out of a Virtual World By Mark Seiden Mark Seiden opens the virtual gateway with tips on how to make the Internet work for you.


10.		Building Lifelong Relationships with Past Clients By Tim Baker At its core, real estate sales is about building lasting relationships, says Tim Baker.

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