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Direct Mail

Direct mail is a war of attrition; a tried and true prospecting methodology that most agents have engaged in for the past 30-40 years. It is also a science – from frequency of schedule to type of audience to the content of each piece. While response rates may vary widely, consistency is everything in a direct mail campaign. Persevere and keep your face in front of your market long enough, and the results will come. Click below to learn about such topics as resort postcards, emotional response letters, and newsletter drip campaigns.

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31.		The No-Cost Newspaper that Drives Past Clients to Your Door By Galand Haas The personal newspaper kills three birds with a single stone, as Galand Haas explains.


32.		Advertising and Marketing By Ginny Lee A conceptual pioneer in marketing techniques, Ginny Lee can market anyone & advertise anything.


33.		Providing Top-Notch Customer Service By Nelson Zide For over 30 years Nelson Zide has been perfecting his customer service techniques - now their yours.


34.		Personal Marketing that Builds Brand Name Recognition By Pliny Mier With over 2 million agents in the US, Pliny Mier extols you to stand out from the crowd.


35.		Creating Celebrity Status In Your Farm By Jason Hartman Jason Hartman offers tips on elevating your public image in your real estate market.


36.		A Year-round Mailing Campaign By Maxine Dumas Maxine Dumas shares her simple and effective mailing campaign that keeps her in touch with clients and prospects throughout the year.


37.		Capture Client Curiosity with an Irresistible Postcard Farming Campaign By T.K. Bazirgan T.K. Bazirgan unveils a incredibly simple postcard campaign that's a snap to implement.


38.		Deliver Full-Page Newspaper Ads for 2 Cents per Household By Nate Martinez Nate Martinez discusses the advantages of advertising in community newspapers.


39.		Build Neighborhood Market Share with this Ice Cream Truck Campaign By Ed Birdsong Nothing radiates feel-good childhood nostalgia quite like an ice cream truck, says Ed Birdsong.


40.		Create An Informative, Personalized Newsletter in One Day or Less By Frank Russo Frank Russo's unique Newsletter template is a snap to put together, and sets you apart from the crowd.

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