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                        Direct Mail
Direct mail is a war of attrition; a tried and true prospecting methodology that most agents have engaged in for the past 30-40 years. It is also a science – from frequency of schedule to type of audience to the content of each piece. While response rates may vary widely, consistency is everything in a direct mail campaign. Persevere and keep your face in front of your market long enough, and the results will come. Click below to learn about such topics as resort postcards, emotional response letters, and newsletter drip campaigns.
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31. Increase Your Business by 30% with Billboard Advertising and Direct Mail Campaigns
By Rich Toepper
Richard Toepper reveals how to combine the high visibility of billboard advertising and the targeted communication of direct mail to create a well-balanced system of sales communication that can send your bottom line to the top.

32. Capture Client Curiosity with an Irresistible Postcard Farming Campaign
By T.K. Bazirgan
T.K. Bazirgan unveils a incredibly simple postcard campaign that's a snap to implement.

33. Deliver Full-Page Newspaper Ads for 2 Cents per Household
By Nate Martinez
Nate Martinez discusses the advantages of advertising in community newspapers.

34. Build Neighborhood Market Share with this Ice Cream Truck Campaign
By Ed Birdsong
Nothing radiates feel-good childhood nostalgia quite like an ice cream truck, says Ed Birdsong.

35. Create An Informative, Personalized Newsletter in One Day or Less
By Frank Russo
Frank Russo's unique Newsletter template is a snap to put together, and sets you apart from the crowd.

36. Hot Prospecting Tips from a Lead Generation Master
By Bryan Barnes
With 30 years of lead generation experience, Bryan Barnes helps you turn cold leads sizzling hot.

37. Create a Total Marketing Juggernaut
By Jim Striegel
Go from newbie zero to millionaire hero in under five years! Jim Striegel gives you the keys.

38. The Persuasive Statistical Newsletter
By Peter & Jane Richmond
Peter and Jane Richmond explain how their persuasive "statistical" newsletter gives homeowners the kind of information they crave.

39. In Pursuit of the Niche: How to Make Your Passions Work for You
By Alice Held
Alice Held has taken her personal passions of geology and stargazing and woven them seamlessly into her business, resulting in an incredible branding for her business and a rewarding relationship with customers. !

40. Systems and Checklists Explained
By Marsha Sell
Prevent that sour taste in your client's mouth by ensuring that nothing falls through the cracks.

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