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                        Direct Mail
Direct mail is a war of attrition; a tried and true prospecting methodology that most agents have engaged in for the past 30-40 years. It is also a science – from frequency of schedule to type of audience to the content of each piece. While response rates may vary widely, consistency is everything in a direct mail campaign. Persevere and keep your face in front of your market long enough, and the results will come. Click below to learn about such topics as resort postcards, emotional response letters, and newsletter drip campaigns.
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31. Creating Celebrity Status In Your Farm
By Jason Hartman
Jason Hartman offers tips on elevating your public image in your real estate market.

32. The No-Cost Newspaper that Drives Past Clients to Your Door
By Galand Haas
The personal newspaper kills three birds with a single stone, as Galand Haas explains.

33. Marketing Smarter with Focus Groups
By Stuart Sutton
Stuart Sutton doesn't mind doing what works. When it comes to home sales, focus groups do just that.

34. Boost Referrals by Focusing on Your Sphere of Influence
By Bruce Hardie
Concentrate on those with whom you have developed the greatest trust, explains Bruce Hardie.

35. The Key to Your Business
By Roddy McCaskill
Transform your customers into raving fans with Roddy McCaskill's unique customer service concepts.

36. Low Cost (and Some No Cost) Personal Promotion
By Sandra Nickel
Don't have zillions of dollars, but want to generate quality business? Sandra Nickel obliges you.

37. Your Prospecting Newsletter
By Ed Birdsong
Quarterly newsletters are fundamental to outstanding client retention, says Ed Birdsong.

38. Personal Marketing that Builds Brand Name Recognition
By Pliny Mier
With over 2 million agents in the US, Pliny Mier extols you to stand out from the crowd.

39. Build Neighborhood Market Share with this Ice Cream Truck Campaign
By Ed Birdsong
Nothing radiates feel-good childhood nostalgia quite like an ice cream truck, says Ed Birdsong.

40. Systems and Checklists Explained
By Marsha Sell
Prevent that sour taste in your client's mouth by ensuring that nothing falls through the cracks.

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