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                        Direct Mail
Direct mail is a war of attrition; a tried and true prospecting methodology that most agents have engaged in for the past 30-40 years. It is also a science – from frequency of schedule to type of audience to the content of each piece. While response rates may vary widely, consistency is everything in a direct mail campaign. Persevere and keep your face in front of your market long enough, and the results will come. Click below to learn about such topics as resort postcards, emotional response letters, and newsletter drip campaigns.
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21. Hotline to Profit: The Lucrative Condo Niche
By Martin Bouma
Martin Bouma shares how you too can easily implement this dynamite plan!

22. How to Publish a Listing Magazine
By Frank Russo
Among the many advertising avenues available, Frank Russo says you just can't beat the magazine.

23. In Pursuit of the Niche: How to Make Your Passions Work for You
By Alice Held
Alice Held has taken her personal passions of geology and stargazing and woven them seamlessly into her business, resulting in an incredible branding for her business and a rewarding relationship with customers. !

24. Increase Your Business by 30% with Billboard Advertising and Direct Mail Campaigns
By Rich Toepper
Richard Toepper reveals how to combine the high visibility of billboard advertising and the targeted communication of direct mail to create a well-balanced system of sales communication that can send your bottom line to the top.

25. Increase Your Income By Handling Past Clients
By Bryan Barnes
Build and manage an extensive system of follow-up with your past clients, says Bryan Barnes.

26. Inside the Covers of this Profitable Black Book
By Erica West
Erica West uses a simple little black book to do an extraordinary amount of business - find out how!

27. Listing Secrets of a Listing King, Part I
By David Eiglarsh
Listing Secrets of a Listing King, Part I For real estate professionals, getting listings is the name of the game. Top producer David Eiglarsh could be called a veritable 'Listing King'

28. Low Cost (and Some No Cost) Personal Promotion
By Sandra Nickel
Don't have zillions of dollars, but want to generate quality business? Sandra Nickel obliges you.

29. Marketing Smarter with Focus Groups
By Stuart Sutton
Stuart Sutton doesn't mind doing what works. When it comes to home sales, focus groups do just that.

30. Offer a Tropical Vacation to Gain Referrals
By Ron Neal
Promotions, when properly used, can add a new level of excitement to your business, says Ron Neal.

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