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                Contact Management
Superior contact management is the foundation upon which your entire real estate career will be built. The old adage rings true; “If you don’t keep in touch with your customers, someone else will”. In addition, any type of communication you plan to deliver to your customer base should be subject to regular tracking, analysis, and database cleaning, especially during direct mail campaigns, email blasts, and voice broadcasts. In this section iSucceed mentors describe the detailed systems and programs they use to harness the communication beast.
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Broker Management (43)
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Contact Management (44)
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Systems & Checklists (48)
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31. Building an Agent Referral Base
By Ken Eddy
Finding new business may be as simple as impressing another local Realtor, says Ken Eddy.

32. Seven Ingredients of Referral Success that Dramatically Increase Your Business
By Mark McKee
Referrals are about trust, which is about promises kept, which all boils down to superb service.

33. Referrals: Multiply Your Gains by Giving First
By Stuart Sutton
It's ancient proverb with a modern application, but 'giving' is the shortest distance to referrals.

34. Using Email as a Quick and Easy Way to Build Relationships
By Alice Held
Email is a quick, convenient, free form of communication. "So use it!" says Alice Held.

35. Practically Free Marketing Through Six eFarming Steps
By Rob Levy
It's time to stop hoarding 'privileged' information & embrace the Internet, says Rob Levy.

36. Turning Former Customers into New Business
By Galand Haas
All the stats agree: keeping repeat customers is far cheaper than wooing new ones, says Galand Haas.

37. Breaking through Your Glass Ceiling!
By Roy Argall
Top Real Estate coach Roy Argall describes how to fine-tune your business plan and break through the limits you may have unconsciously placed on yourself.

38. Why Include an Exit Strategy in Your Business Plan?
By Alice Held
Alice Held of Arizona will discuss how to form your own exit strategy, and what issues you should be considering.


39. Using Top Producer to Automate Your Business

Become more efficient through using scheduler to action plan your day. Let Top Producer be your “assistant” by prompting critical listing and closing dates. Know how to input clients and contacts into your address book using “Quick Contact.” Understand how the word processing can integrate with your data base to letters, flyers, and postcards. Create your Seller and Buyer presentations and CMA’s using the powerful features in this program.

40. Using Weekly IVR Reports to Keep Sellers Informed and on Your Side
By Bruce Hardie
The trendiness of IVR may have passed, but it remains a solid lead-gen tool, says Bruce Hardie.

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