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                Business Management
Work smarter, not harder. For any business to run smoothly and efficiently, certain measures must be put in place to guarantee consistency and track results. This is where you’ll find examples of Systems and Checklists, Contact Management programs, Time Management ideas, discussions on Legal and Ethical issues, and ideas to help guide and inspire anyone engaged in Brokerage Management.
Business Management
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61. Poor Johnny One-Note Makes Good
By Roy Argall
Roy Argall, noted president of US Coaching and industry veteran, shares the singular mindset that drives the top producers to spectacular heights of success!

62. Building Consumer Confidence through Promotions
By Tim Baker
Never underestimate the persuasive power of an exciting promotion, says top agent Tim Baker.

63. Building an Agent Referral Base
By Ken Eddy
Finding new business may be as simple as impressing another local Realtor, says Ken Eddy.

64. Seven Ingredients of Referral Success that Dramatically Increase Your Business
By Mark McKee
Referrals are about trust, which is about promises kept, which all boils down to superb service.

65. Referrals: Multiply Your Gains by Giving First
By Stuart Sutton
It's ancient proverb with a modern application, but 'giving' is the shortest distance to referrals.

66. Using Email as a Quick and Easy Way to Build Relationships
By Alice Held
Email is a quick, convenient, free form of communication. "So use it!" says Alice Held.

67. Practically Free Marketing Through Six eFarming Steps
By Rob Levy
It's time to stop hoarding 'privileged' information & embrace the Internet, says Rob Levy.

68. Turning Former Customers into New Business
By Galand Haas
All the stats agree: keeping repeat customers is far cheaper than wooing new ones, says Galand Haas.

69. Using Top Producer to Automate Your Business

Become more efficient through using scheduler to action plan your day. Let Top Producer be your “assistant” by prompting critical listing and closing dates. Know how to input clients and contacts into your address book using “Quick Contact.” Understand how the word processing can integrate with your data base to letters, flyers, and postcards. Create your Seller and Buyer presentations and CMA’s using the powerful features in this program.

70. Using Weekly IVR Reports to Keep Sellers Informed and on Your Side
By Bruce Hardie
The trendiness of IVR may have passed, but it remains a solid lead-gen tool, says Bruce Hardie.

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