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                Business Management
Work smarter, not harder. For any business to run smoothly and efficiently, certain measures must be put in place to guarantee consistency and track results. This is where you’ll find examples of Systems and Checklists, Contact Management programs, Time Management ideas, discussions on Legal and Ethical issues, and ideas to help guide and inspire anyone engaged in Brokerage Management.
Business Management
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91. Database Prospecting

Become the realtor of choice discover the benefits of your personal branding program Learn how to out profile and out prospect the rest to success.

92. Building Consumer Confidence through Promotions
By Tim Baker
Never underestimate the persuasive power of an exciting promotion, says top agent Tim Baker.

93. Seven Ingredients of Referral Success that Dramatically Increase Your Business
By Mark McKee
Referrals are about trust, which is about promises kept, which all boils down to superb service.

94. Referrals: Multiply Your Gains by Giving First
By Stuart Sutton
It's ancient proverb with a modern application, but 'giving' is the shortest distance to referrals.

95. Using Email as a Quick and Easy Way to Build Relationships
By Alice Held
Email is a quick, convenient, free form of communication. "So use it!" says Alice Held.

96. Practically Free Marketing Through Six eFarming Steps
By Rob Levy
It's time to stop hoarding 'privileged' information & embrace the Internet, says Rob Levy.

97. Turning Former Customers into New Business
By Galand Haas
All the stats agree: keeping repeat customers is far cheaper than wooing new ones, says Galand Haas.

98. Using Top Producer to Automate Your Business

Become more efficient through using scheduler to action plan your day. Let Top Producer be your “assistant” by prompting critical listing and closing dates. Know how to input clients and contacts into your address book using “Quick Contact.” Understand how the word processing can integrate with your data base to letters, flyers, and postcards. Create your Seller and Buyer presentations and CMA’s using the powerful features in this program.

99. Using Weekly IVR Reports to Keep Sellers Informed and on Your Side
By Bruce Hardie
The trendiness of IVR may have passed, but it remains a solid lead-gen tool, says Bruce Hardie.

100. Introduction to Top Producer

For those using the system for the first time this class overviews the many features and benefits, including how to get the most out of the online help guide. Save printing and postage costs through paperless prospecting and client communication Become familiar with the scheduling and contact management system. Feel in control of your business and your life.

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